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Dacia leave Romanian automotive association
Feb 14, 2017 - 9:43 AM - by Egbert
Romanian car producer Automobile Dacia and its affiliated company Renault Commercial Roumanie, both part of French group Renault, will withdraw from the Romanian Automotive Manufacturers and Importers Association (APIA).

This is a big blow for the APIA as Dacia and Renault had a cumulated market share of 38% of the total sales of new passenger cars in Romania, in 2016. Dacia is the market leader, with over 35,000 units sold last year, or 31% of the total passenger car sales, which reached 115,000 units.

http://www.romania-insider.com/roman...e-association/
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Dacia becomes official sponsor of prime time on dave
Feb 14, 2017 - 9:30 AM - by Egbert
Dacia UK has partnered with UKTV channel Dave as its Prime Time programming sponsor. The one year sponsorship will feature across the channel’s best loved shows including: QI, Mock the Week, Dave Gorman: Modern Life is Goodish and Red Dwarf.

Dave is known as the ‘home of witty banter’ and this brand new sponsorship allows Dacia to tap into the channel’s core audience of young males.

The partnership showcases over eight different bespoke idents each featuring the Dacia Duster and the slogan: ‘Keeping it simple with Prime Time on Dave’. From a fake family to a fibreglass rhino, the 10 second adverts mock the traditional automotive advertising clichés, keeping true to the straight-talking tone of voice that differentiates Dacia within the car industry.

James Boyer, Marketing Director, Groupe Renault UK said: “Dacia provides an alternative proposition for British car buyers – it’s straight-talking, anti-frivolous and easy to understand which has been key to delivering its unique position in the market. In that sense, Dave and Dacia draw many parallels so the sponsorship was an immediate choice for Dacia to be able speak to its core audience. Dave gives us a great opportunity to establish our tone of voice and what the brand stands for.”

Rupinder Downie, Partnership Controller, Channel 4 comments: “UKTV offers an incredible portfolio of opportunities to sponsors. We’re delighted to be working with Dacia to provide them with year round presence across Prime Time on Dave, a highly sought after programming strand.”

Dacia has proven very popular with owners and critics alike since launching just over three years ago. What Car? magazine have rated the Sandero ‘Best Small Car under £12,000’ for four consecutive years. One of the UK’s largest automotive owner satisfaction studies, Auto Express Driver Power, has placed Dacia in its top five best manufacturers for three consecutive years, out of 32 brands featured in the 2016 survey, with customers praising the brand’s reliability in particular. In the separate 2016 Auto Express Driver Power Dealer Aftersales Satisfaction survey customers rated Dacia as second overall in the industry for dealer service – ahead of all premium and luxury brands. Dacia was ranked fourth out of 34 brands for customer satisfaction, with a 90 per cent satisfaction score, in the 2016 Which? Car survey.

The Dacia range comprises the Sandero five-door hatchback, available in three trim levels with a choice of two petrol engines and one diesel engine. Pricing starts from £5,995, making it the most affordable new car on sale in the UK today. The Sandero Stepway is the UK’s most affordable crossover – priced from £8,495. It combines hatchback practicality with SUV looks and is available in two trim levels with a choice of a petrol or diesel engine.

The versatile Dacia Logan MCV offers a huge amount of space yet is the UK’s most affordable estate car, priced from £6,995 OTR. The multiple award-winning Duster is the most affordable SUV on the UK market today – priced from £9,495. Duster is available in a choice of three trim levels, with 1.6-litre petrol or 1.5-litre dCi diesel engines and in 4x2 or 4x4 set-ups.

Over 90,000 Dacia models have been sold in the UK since its launch in January 2013. More than four million Dacias have been sold since Groupe Renault reintroduced the brand in Europe in 2004.
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2017 Dacia Logan Facelift
Feb 14, 2017 - 9:29 AM - by Egbert
It now comes with a new engine.

The Renault-sourced unit is tuned to deliver 74bhp and is claimed to improve fuel efficiency by 10 per cent. It replaces the outgoing 1.2 petrol. In the Sandero, it manages CO2 emissions of 117g/km and economy of 54.3mpg, while going from 0-62mph in 14.2 seconds. It’s not available in the Stepway, though.
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Dacia uk sales experience further growth in 2016
Feb 14, 2017 - 9:26 AM - by Egbert
Dacia recorded its best-ever year of sales in 2016 since it experienced the most successful launch of any new car brand in the UK at the beginning of 2013. Sales of Dacia’s ever-popular range continued to grow in 2016 with sales increasing to 25,842 vehicles according to figures released today by the Society of Motor Manufacturers and Traders.

Over 92 per cent of Dacia sales are to retail customers and after four years in the UK car market, Dacia’s retail market share stands at 1.9 per cent.

The Duster SUV, Sandero city car, Sandero Stepway crossover and Logan MCV estate all struck a chord with Britons in 2016, with sales of the Duster and Duster Commercial up 17.1 per cent and 61.5 per cent respectively. Dacia’s overall market share currently stands at one per cent.

Commenting on the performance, Paul Flanagan, Groupe Renault UK Managing Director, said: “Dacia’s approachable, easy-to-understand nature has evidently appealed to the British public thanks to the brand’s unique proposition in the marketplace with something for everyone – the most affordable hatchback, estate and SUV available to buy in the UK yet with proven reliability and an award-winning track record. With a fully updated range recently unveiled in 2016, we look forward to witnessing a full year of sales for the new range in 2017 and fully expect the brand to continue to grow from strength to strength.”

Groupe Renault, which comprises Renault cars, vans and Dacia, significantly outpaced the UK vehicle market during 2016, with sales totalling 137,506 vehicles for a market share of 4.5 per cent – up 8 per cent from the year before and outpacing a total market growth of two per cent. These results make Groupe Renault the fastest growing volume franchise in the UK, outperforming the overall market for the fourth consecutive year.

Volume Market share
2015 2016 Change 2015 2016 Change
Renault cars 75,618 85,102 12.5% 2.9% 3.2% 0.3%
Renault LCV 25,458 25,842 1.5% 6.7% 6.8% 0.1%
Dacia 26,228 26,562 1.1% 1% 1% -

Total Groupe Renault 127,343 137,506 8% 4.2% 4.5% 0.3%
Since the brand’s launch in the UK in 2013, Dacia has won numerous awards including What Car?’s ‘Best Small Car under £12,000’ for four consecutive years for the Sandero, has been in the top five, out of 35 manufacturers, of the Auto Express Driver Power customer satisfaction survey for three consecutive years and also ranked fourth out of 34 brands for customer satisfaction in the recent Which? Car Guide 2016.

Since relaunching to continental Europe in 2004, more than 4 million Dacias have been sold globally. In the UK, over 90,000 Dacia models have been sold since its launch in the country in January 2013.
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