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Dacia sells 3 million units across Europe
Oct 24, 2014 - 5:02 PM - by Esrever


Dacia has been doing amazingly well since it made its comeback having now sold over 3 million vehicles across Europe. The 3 millionth customer was presented with his Sandero Stepway by senior vice president Nicholas Wertens at the Paris Motor Show (above).

Dacia was bought by Renault in 1999, and since then it has expanded into many countries. Later this year it plans to expand into Israel as well. In 2013 Dacia expanded into the UK. It sold 35,000 cars in just one year.

Dacia is capitalizing on the lower end of the market. Dacia has benefited from Renault part-sharing with the Sandero supermini sharing the same chassis as the Clio. The Sandero now holds the title of the cheapest car you can buy in the UK. It starts at £5,995. Dacia also sells the Logan MCV estate at £6,995, and the Duster SUV at £9,495. Both are the cheapest vehicles in their segment. Dacia also plans to introduce a cheaper city car based on the Renault Twingo. That will be launched next year.

In the first half of 2014 Dacia registered the biggest increase in sales of any brand in the market. Sales rose of 36% in a year. Right now Dacia is doing extremely well. Other brands should take notes.
Reply to This Post 0 Replies | 63 Views
Dacia Proping Up Renault?
Jul 09, 2014 - 3:10 PM - by dorian
Things at Renault are not as rosy toes as they would have us assume. Through the first 2 quarters of 2014 low cost shoppers (or should we call them savvy?) are in fact propping up the entire Renault Empire.



While Renault continues to unimpress consumers from the BRICS Dacia has been happy to step into the vacuum and suck up the volume Renault is leaving on the table. Here's a statistic, Dacia saw sales rise 24% through Q1 and 2 of 2014, that makes up the ENTIRE 4.7% rise in Renaults total global sales.

Significant?

Now Renault is not a complete dog of it, they did see a 13% increase of proprietary cars in Europe, but were monkey hammered globally.

Quote:
“Dacia has made important progress throughout the first half in Europe . . . [it] is the fastest growing brand in the region,” said Jérôme Stoll, chief performance officer. “As a result, Renault is able to diminish the impact of the decline in our main emerging markets and to maintain the group’s positive momentum.”
I don't think we need to get into the specifics of the ghastly European Auto Industry but it is notable that Ford, GM, PSA and FIAT have all lost billions (no specifics, would you admit how much YOU had lost either? ), seen facilities stagnate (while paying workers not to work to boot!) and resorted to piling cash on hoods in order to move vehicles in any significant capacity. So the offset and insulation that Dacia is providing in BRICS nations is certainly a warm and welcome feeling for Ghosen and co.

As the entire world will see shortly the European Auto Industry is not an anomaly but the new normal, and as the new normal becomes the norm Dacia will be right there picking up pennies in front of the steam roller.
Reply to This Post 1 Reply | 337 Views
Dacia Logan MCV vs Skoda Fabia Estate
May 23, 2014 - 4:56 PM - by dorian
We know the Logan is a fantastic offer, 573 litres of boot space in a £6,995 base package, even the range topping Laureate barely noses itself above 10 grand. However, for its price is Logan any better than the incumbent?



Space

Logan MCV boasts 430 mm in surplus length over the Fabia, while the Skode does enjoy 237 extra millimetres of height. Regardless the Logan sports a 200 mm longer load floor and if you fold the rear seats down the advantage jaunts to 370mm.

Length/wheelbase

Logan: 4,492/2,634mm
Fabia: 4,247/2,465mm

Height/width

Logan: 1,550/1,733mm
Fabia: 1,498/1,642mm

Touchability

Because the Skoda makes use of modern Volkswagen switchery and touch points it feels significantly modern over the left over Renault bits that piece together the Logans touch points and interior.

Other Points of Note

While both are positioned as budget brands for their respective parents, no brand in Europe has exploded growth wise as Dacia has over the bulk of the last decade. Skoda has slowly been moving up the chain, and while still being quite value oriented I just don't see how Skoda can or will match the non nonsense focus on low cost value.

Kerbweight/payload/towing weight

Logan:1,090/580/1,150kg
Fabia: 1,164/530/1,200kg

Turning circle/drag coefficient

Logan: 10.8 metres/0.37Cd
Fabia: 10.0 metres/0.31Cd

Basic warranty (miles)/recovery

Logan: 3yrs (60,000)/3yrs
Fabia: 3yrs (60,000)/3yrs

Service intervals/UK dealers

Logan: 12,000 (1yr)/127
Fabia: 10,000 (1yr)/135

Actual/claimed CO2/tax bracket

Logan: 154/99g/km/14%
Fabia: 161/109g/km/16%
Reply to This Post 1 Reply | 676 Views
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