Dacia becomes official sponsor of prime time on dave - Dacia UK Forums - Dacia Talk - Dacia Duster Forums
Dacia UK Forums - Dacia Talk- Dacia Duster Forums
LinkBack Thread Tools
Old 02-14-2017, 08:30 AM   #1 (permalink)
Junior Member
Join Date: Aug 2016
Posts: 26
Default Dacia becomes official sponsor of prime time on dave

Dacia UK has partnered with UKTV channel Dave as its Prime Time programming sponsor. The one year sponsorship will feature across the channel’s best loved shows including: QI, Mock the Week, Dave Gorman: Modern Life is Goodish and Red Dwarf.

Dave is known as the ‘home of witty banter’ and this brand new sponsorship allows Dacia to tap into the channel’s core audience of young males.

The partnership showcases over eight different bespoke idents each featuring the Dacia Duster and the slogan: ‘Keeping it simple with Prime Time on Dave’. From a fake family to a fibreglass rhino, the 10 second adverts mock the traditional automotive advertising clichés, keeping true to the straight-talking tone of voice that differentiates Dacia within the car industry.

James Boyer, Marketing Director, Groupe Renault UK said: “Dacia provides an alternative proposition for British car buyers – it’s straight-talking, anti-frivolous and easy to understand which has been key to delivering its unique position in the market. In that sense, Dave and Dacia draw many parallels so the sponsorship was an immediate choice for Dacia to be able speak to its core audience. Dave gives us a great opportunity to establish our tone of voice and what the brand stands for.”

Rupinder Downie, Partnership Controller, Channel 4 comments: “UKTV offers an incredible portfolio of opportunities to sponsors. We’re delighted to be working with Dacia to provide them with year round presence across Prime Time on Dave, a highly sought after programming strand.”

Dacia has proven very popular with owners and critics alike since launching just over three years ago. What Car? magazine have rated the Sandero ‘Best Small Car under £12,000’ for four consecutive years. One of the UK’s largest automotive owner satisfaction studies, Auto Express Driver Power, has placed Dacia in its top five best manufacturers for three consecutive years, out of 32 brands featured in the 2016 survey, with customers praising the brand’s reliability in particular. In the separate 2016 Auto Express Driver Power Dealer Aftersales Satisfaction survey customers rated Dacia as second overall in the industry for dealer service – ahead of all premium and luxury brands. Dacia was ranked fourth out of 34 brands for customer satisfaction, with a 90 per cent satisfaction score, in the 2016 Which? Car survey.

The Dacia range comprises the Sandero five-door hatchback, available in three trim levels with a choice of two petrol engines and one diesel engine. Pricing starts from £5,995, making it the most affordable new car on sale in the UK today. The Sandero Stepway is the UK’s most affordable crossover – priced from £8,495. It combines hatchback practicality with SUV looks and is available in two trim levels with a choice of a petrol or diesel engine.

The versatile Dacia Logan MCV offers a huge amount of space yet is the UK’s most affordable estate car, priced from £6,995 OTR. The multiple award-winning Duster is the most affordable SUV on the UK market today – priced from £9,495. Duster is available in a choice of three trim levels, with 1.6-litre petrol or 1.5-litre dCi diesel engines and in 4x2 or 4x4 set-ups.

Over 90,000 Dacia models have been sold in the UK since its launch in January 2013. More than four million Dacias have been sold since Groupe Renault reintroduced the brand in Europe in 2004.
Egbert is offline   Reply With Quote Quick reply to this message

Quick Reply

Register Now

In order to be able to post messages on the Dacia UK Forums - Dacia Talk - Dacia Duster Forums forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.
User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.
Confirm Password:
Email Address
Please enter a valid email address for yourself.
Email Address:
Please select your insurance company (Optional)


Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.

Thread Tools

Posting Rules
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
Argentina makes official complaint over Top Gear episode james Chit Chat Area 0 11-25-2014 05:01 AM
LPG power for Dacia Duster for the first time in France VSAdmin Dacia Duster General Discussion 0 02-23-2013 06:55 PM

» Recent Threads
Dacia announces new...
Yesterday 06:31 AM
by Sultan
Last post by Sultan
Yesterday 06:31 AM
0 Replies, 10 Views
Dacia se summit range...
Yesterday 06:30 AM
by Sultan
Last post by Sultan
Yesterday 06:30 AM
0 Replies, 12 Views
Dacia returns for rugby...
Yesterday 06:27 AM
by Sultan
Last post by Sultan
Yesterday 06:27 AM
0 Replies, 10 Views
Hi all
07-06-2016 08:09 AM
by Rory
Last post by Sultan
Yesterday 06:26 AM
2 Replies, 198 Views
Hello- another new owner...
04-19-2017 03:28 PM
Last post by Sultan
Yesterday 06:23 AM
1 Replies, 222 Views
New dacia logan mcv...
Yesterday 06:17 AM
by Sultan
Last post by Sultan
Yesterday 06:17 AM
0 Replies, 14 Views
Hi All
03-26-2016 07:22 PM
Last post by Sultan
Yesterday 06:16 AM
2 Replies, 257 Views
New to Dacia
02-03-2017 06:27 PM
Last post by Sultan
Yesterday 06:15 AM
2 Replies, 274 Views
New Duster Owner
03-06-2017 08:42 AM
by DaciaTK
Last post by Sultan
Yesterday 06:13 AM
3 Replies, 1,290 Views
New Duster owner
05-18-2017 02:36 PM
Last post by Sultan
Yesterday 06:08 AM
1 Replies, 81 Views
Dacia expanding LPG
01-14-2014 12:14 PM
by dorian
Last post by Pete Cliffe
04-13-2017 12:16 PM
9 Replies, 3,253 Views
10-25-2016 09:17 AM
by Sultan
Last post by VSAdmin
04-07-2017 02:50 PM
4 Replies, 405 Views
Dacia Duster EDC...
04-06-2017 10:14 AM
by DaciaTK
Last post by DaciaTK
04-06-2017 10:14 AM
0 Replies, 133 Views
I'm new
03-10-2017 07:29 AM
by DeeGee
Last post by DaciaTK
04-06-2017 10:11 AM
2 Replies, 237 Views
New Top Gear
04-06-2017 08:50 AM
by D2D2
Last post by DaciaTK
04-06-2017 10:09 AM
1 Replies, 112 Views
Dacia Sandero vs Ford Ka+
04-06-2017 08:57 AM
by D2D2
Last post by DaciaTK
04-06-2017 10:08 AM
1 Replies, 126 Views
03-24-2017 05:55 AM
Last post by gsf car parts
03-24-2017 05:55 AM
0 Replies, 172 Views
Start/Stop vs...
03-12-2017 07:49 PM
Last post by chro55tof
03-12-2017 07:49 PM
0 Replies, 216 Views
Powered by vBadvanced CMPS v3.2.3

All times are GMT -4. The time now is 02:51 AM.

Powered by vBulletin® Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
SEO by vBSEO 3.6.1
vBulletin Security provided by vBSecurity v2.2.2 (Pro) - vBulletin Mods & Addons Copyright © 2017 DragonByte Technologies Ltd.